Partnership will bring Great River Milling’s line of heart-healthy, nutrient dense, and sustainably sourced products to store shelves nationwide.
PORTLAND, OR, November 08, 2023 /24-7PressRelease/ — To support the national launch of its Great River Milling retail line, Enrich Foods is announcing a strategic partnership with retail broker C.A. Fortune. This partnership will help bring Great River Milling’s line of heart-healthy, nutrient dense, and sustainably sourced products to store shelves nationwide.
With a delicious portfolio of better for you and better for the earth products, Great River Milling offers organic and specialty baking flours, grains, pulses, hot breakfast cereals and certified climate-friendly rice.
“We’re confident their deep category knowledge and strong retailer relationships will quickly accelerate retail opportunities for us,” stated Bill Germano, COO of Enrich Foods. “This partnership will also help generate consumer awareness and demand for products that not only taste great, but are sustainably produced.” Regenerative agricultural practices can help reduce GHG emissions, conserve water, emit less carbon, and improve soil health.
C.A. Fortune is a full-service, privately held, national consumer brands agency that provides sales management, retail activation, business intelligence, creative/marketing and more. C.A. Fortune helps consumer brands increase their presence in conventional, natural and online channels nationwide.
In June 2023, Enrich Foods, a Columbia Grain International company, acquired Great River Milling assuming its milling operation as well as a new packaging and distribution facility.
The brand introduced its consumer-focused product line at Expo East. With a commitment to bringing ‘Whole Foods from the Heartland’ to grocers nationwide, Great River Milling is committed to agricultural sustainability and producing nutritious food.
About C.A. Fortune
Originally founded in 1983, C.A. Fortune has grown into a leading, privately held, full-service consumer brands agency. With nationwide coverage, the company offers clients a comprehensive solution — including sales management, a sales accelerator, marketing and branding, insights, retail activation, and digital and e-commerce services. Visit CAFortune.com.
About Enrich Foods
In 2023, Enrich Foods, LLC acquired Great River Milling and became part of the Columbia Grain International (CGI) family of companies. This provides Enrich Foods and its brands with the backing of CGI’s 45-year legacy as a global leader in the origination, processing, logistics, and distribution of high-quality bulk grains and pulses as well as an established agricultural base of 5,000 producers and growers.
Enrich Foods introduced its cornerstone line of consumer products under the Great River Milling brand. This includes a variety of “better for you” specialty baking flours, grains, and breakfast cereals sourced from select U.S. farmers who share their commitment for regenerative agriculture.
For more information, visit www.greatrivermilling.com.
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