ALPHARETTA, GA, May 27, 2026 /24-7PressRelease/ — Surcheros, the fast-growing Fresh-Mex franchise known for bold flavors and Southern hospitality, set a new single-day systemwide sales record during this year’s Cinco de Mayo celebration, further fueling the brand’s growth across the Southeast.
On May 5, 2026, Surcheros generated $302,335 in systemwide sales, marking the highest single-day sales total in company history. The brand also increased average sales per restaurant by 8% year-over-year, climbing from $6,234 on Cinco de Mayo 2025 to $6,719 in 2026, a $485 increase per restaurant.
Surcheros drove the strong performance through its Cinco de Mayo promotion, which rewarded loyalty members with 5x points on every purchase throughout the day. The promotion increased guest engagement, drove repeat visits, and generated strong traffic across participating locations.
“Our Cinco de Mayo performance demonstrates the strength of our franchise system, the loyalty of our guests, and the growing demand for the Surcheros experience,” said Luke Christian, Founder and CEO of Surcheros. “We continue to build momentum across both new and existing markets as more guests connect with our fresh food, Southern hospitality, and community-focused culture.”
Surcheros continues to expand its footprint throughout the Southeast while strengthening same-store sales performance and increasing guest frequency. The brand’s focus on customizable, made-to-order meals, operational simplicity, and hospitality-driven service continues to attract both guests and franchise interest.
Founded in 2007, Surcheros serves customizable burritos, tacos, bowls, quesadillas, salads, and catering options featuring freshly grilled meats, fresh toppings, and signature sauces. The brand positions itself as a family-friendly dining destination centered around convenience, quality ingredients, and community connection.
Earlier this year, Fast Casual recognized Surcheros on its Top 100 Movers & Shakers list, highlighting the brand’s continued momentum and growing presence within the fast-casual restaurant industry.
As Surcheros builds on its record-setting Cinco de Mayo performance, the brand plans to continue accelerating franchise development, enhancing the guest experience, and expanding its presence across key Southeast markets.
For more information about Surcheros franchising opportunities, visit www.surcheros.com/franchising.
About Surcheros®
Luke Christian launched Surcheros in 2007 with a simple formula in mind: combine bold Tex-Mex flavors with the Southern hospitality of his youth.
Each meal is custom made to order. Guests can build burritos, tacos, burrito bowls, quesadillas, salads, and more by choosing from freshly grilled meats and a wide selection of toppings and signature sauces. The family-friendly menu also offers meals for the Lil’ Ones with their kids menu and catering options for groups of 10 or more.
Surcheros is pleased to serve guests throughout the southeast and looks forward to continued expansion. In 2025, Surcheros earned a spot on Fast Casual’s Top 100 Movers & Shakers list, further validating its growing momentum and commitment to excellence.
Interested in joining the Surcheros family? Learn more at www.surcheros.com/franchising.
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