FORT WORTH, TX, May 28, 2026 /24-7PressRelease/ — RDS Real Estate continues its educational video series aimed at helping entrepreneurs and small business owners make smarter real estate decisions when launching or growing a company.
In the latest installment, founder Ron Sturgeon is joined by partner Rory McGuire of CHC Development to break down one of the most important steps in starting a business: choosing the right location.
Building on their previous discussion about identifying customer types, the conversation emphasizes that understanding your customer comes first, and everything else follows from that foundation. According to Sturgeon and McGuire, the way a business attracts customers directly impacts where it should be located and how much rent it can realistically support.
Retail driven businesses that rely on visibility and walk in traffic typically require high exposure locations along busy corridors, which often come with higher rent. In contrast, destination based businesses that customers intentionally seek out online have more flexibility in where they operate, allowing for a wider range of cost effective locations.
The discussion also highlights how these decisions should be factored into a business plan early on, as location choice can significantly affect long term success, overhead costs, and customer reach.
By breaking down these real world considerations, RDS Real Estate aims to help small business owners avoid common mistakes and make more informed decisions before signing a lease.
This video is part of an ongoing series designed to provide practical, straightforward guidance for entrepreneurs navigating the challenges of starting and growing a business in today’s market.
Watch the full video series here: RDS Real Estate Video Series. Stay tuned for more practical insights on starting, running, and growing your business.
About RDS Real Estate
RDS Real Estate is a Fort Worth based commercial real estate firm founded by Ron Sturgeon, specializing in flexible, affordable spaces for small business owners across the Dallas Fort Worth area. With a focus on office warehouse, retail, and workspace solutions, RDS works closely with entrepreneurs to help them find the right location to start, grow, and scale their business. Known for its hands-on approach and real world experience, Ron Sturgeon and the RDS team are committed to supporting mom and pop businesses with straightforward leasing, practical guidance, and spaces designed to work as hard as they do. Need space for your business? Visit our website https://rdsrealestate.com.
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