Hearth & Homestead Founder Lily Wilmoth Selected by Amazon as Panelist for Exclusive Los Angeles IP Strategy Summit

RUSTBURG, VA, May 14, 2026 /24-7PressRelease/ — Lily Wilmoth, co-founder of Hearth & Homestead, was among a select group of women entrepreneurs and brand leaders invited by Amazon to be panelists at the LA Spring Preview: Build, Protect, Scale Your IP, hosted by Women in Toys, Licensing & Entertainment (WiT) in Los Angeles, California. The invitation-only event brought together innovators and founders navigating brand growth, intellectual property strategy, and commerce at scale, affirming Hearth & Homestead’s growing presence as a brand of national significance.

Women in Toys, Licensing & Entertainment is a leading global 501(c)(3) nonprofit serving women across the consumer products, licensing, and entertainment industries. Amazon’s partnership with WiT to host this spring event reflects both organizations’ commitment to empowering women-led brands with the tools, relationships, and strategic frameworks required to compete at the highest levels of modern commerce.

“This event was a reminder that what we’re building at Hearth & Homestead belongs in rooms like this. Being invited by Amazon alongside women who are scaling remarkable brands was both humbling and clarifying. We’re not just making skincare, we’re building something worth protecting and worth scaling.” — Lily Wilmoth, Co-Founder, Hearth & Homestead

The LA Spring Preview convened brand founders and executives for sessions focused on three pillars critical to long-term brand success: building a recognizable and defensible brand identity, protecting intellectual property in an increasingly competitive marketplace, and scaling commerce across modern retail channels, including Amazon. Lily’s participation placed Hearth & Homestead in direct dialogue with industry leaders shaping the future of brand licensing, consumer products, and e-commerce.

Lily Wilmoth founded Hearth and Homestead, an ancestral skincare company. In 2016, after the birth of her first child, Lily began deep research into the toxic ingredients found in most skincare products and started making her own at home, using only ingredients that are time-tested by our ancestors. What began as a hobby making soap and tallow balms with whole, traditional ingredients grew from a farmers market side-gig into a nationally recognized brand after launching on Amazon Handmade, where the company experienced rapid growth and reached thousands of customers.

After starting on Amazon in 2022 as a very small side business, H&H ended 2025 with $15 million in sales, their hero product being their Herb-Infused Whipped Tallow Balm. Today, the Wilmoth’s oversee every batch in their Virginia studio, combining historical skincare traditions with modern e-commerce strategy to build a handcrafted brand at scale.

Lily’s inclusion in this Amazon-hosted event reflects the brand’s trajectory as a serious player in the natural wellness and beauty space. As Hearth & Homestead continues to expand its retail footprint, including shelf presence at Walmart, events like the WiT LA Spring Preview represent both recognition of the brand’s growth and preparation for its next chapter.

About Hearth & Homestead
Hearth & Homestead is a tallow-based ancestral skincare brand founded by Josh and Lily Wilmoth in Rustburg, Virginia, rooted in the belief that the best ingredients come from the land, not a laboratory. Built on transparency, tradition, and a commitment to real results, the brand has cultivated a loyal following among consumers seeking a meaningful alternative to synthetic skincare. Inspired by the wisdom of traditional living and the purity of farm-sourced ingredients, Hearth & Homestead creates skincare products that return to what has always worked, simple, nourishing, and honest. Learn more at hearthandhomesteadstore.com.

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