SMARTe aims to fill in gaps and provide seamless data delivery to Salesforce CRM with the ability to provide fresh, accurate and global contact data in real-time

SAN FRANCISCO, CA, January 14, 2020 — SMARTe, a global leader in enterprise Data-As-A-Service platform has announced that it has expanded its technology stack with its presence in Salesforce AppExchange. SMARTe’s prospecting solution InfoGenie, which helps sales and marketing professionals with a 360-degree view of their customers, can now be completely integrated with Salesforce CRM.

InfoGenie will empower sales development, sales operations, account management, marketing teams as well as demand generation and ABM teams to prospect more diligently and identify which leads within Salesforce should they focus on. They can search by levels, functions, titles, and location from a massive data pool of over 115 million to find the right decision makers within the target accounts. With InfoGenie, marketing Teams can build ABM strategies to focus on highly relevant personas within target accounts. Data is now available within Salesforce via panels on lead, contact, account pages with the option to add or update records with just a single click.

SMARTe’s InfoGenie provides highest possible match rate, direct dials across multiple levels, functions, personas, regions, industries and size. SMARTe’s master Data is aided by 150+ data analysts who build dictionaries, aliases and taxonomies and rules to create algorithms that validate data on demand to ensure overall quality promise without creating duplicates in CRM. “Our Customers will be able to prospect more efficiently, connect faster and boost their sales productivity and marketing ROI because they have clean and updated information at their fingertips, right within their CRM,” said Sanjay Gala, CEO at SMARTe.

Parul Gala, SVP of Products at SMARTe marked InfoGenie’s entry as a Salesforce native application a hallmark achievement. “With InfoGenie’s availability on Salesforce AppExchange, our customers and partners can now harness its ability to fetch real-time Direct Dials or Mobile numbers of their targeted contacts with the highest data coverage of about 10.8 Million companies across 44 countries, refreshed within 90 days,” said a delighted Parul.

InfoGenie offers great flexibility to create unique subscriptions based on the number of users, volume of bulk credits pack and CRM integrations needed. This unmatched level of flexibility in pricing and subscriptions can suit businesses of all sizes.

About SMARTe:

SMARTe serves 300+ customers in 150 industries across 202 countries. SMARTe works as a true agile Data-as-a-Service partner to provide ‘high quality global contact data’ fueled by data science. To know more, visit www.smarteinc.com.


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