Company Becomes an “Official Heated Apparel Partner” of the Team; Highly Supportive Fan Base – and Cold Weather – Helped Seal the Deal
SAN MARCOS, CA, October 27, 2022 /24-7PressRelease/ — Fieldsheer, a technology company that produces high-quality, temperature-controlled apparel, has announced the signing of a corporate sponsorship deal with the Buffalo Bills of the National Football League.
Per the terms of the sponsorship, which will officially kick off with the 2022-23 season, Fieldsheer will have the right to refer to itself as “An Official Heated and Cooling Apparel Partner of the Buffalo Bills” in Bills approved advertising and promotional campaigns. The company can also use the Buffalo Bills team name and marks in HMA and select digital advertising and promotional campaigns, as approved by the Bills.
Additionally, Fieldsheer will have the right to use the logo and mark of the Bills Mafia – a longstanding community of loyal Bills fans (as well as players) – in all mutually agreed upon advertising, retail, and promotional campaigns.
Fieldsheer offers two lines of temperature-controlled apparel: Mobile Warming and Mobile Cooling. The Mobile Warming line, which features jackets, baselayers, socks, gloves and vests that operate via Bluetooth technology and a specialized smartphone app, forms the foundation of this new partnership.
As a partner of the Buffalo Bills, Fieldsheer will be entitled to a number of additional promotional opportunities, such as:
* Inclusion in LED Ribbon Board branding, showcasing all Bills Official Partners at each home game at Highmark Stadium.
* Placement on the buffalobills.com Official Partners webpage and Official Partners page in the digital game program.
* Co-branded merchandise for employees, gameday staff, and customers, as well as branded merchandise as giveaway items throughout the local community.
* Logo inclusion on the three main videoboards throughout the warm-up period during each home preseason and regular season home game.
* Numerous in-game announcements and fan prompts.
* Integration within the Buffalo Bills social and digital media channels.
* The right to activate within the “Billevard” pregame fan experience prior to each home game.
Patrick Deighan, Director of E-Commerce and Marketing for Fieldsheer, explained that this sponsorship is a perfect match for his company – for two main reasons. “Statistics show that the Buffalo Bills fan base support the team’s sponsors far more than the NFL average,” he noted. “In fact, they are much more likely to purchase products from a company based on its partnership with the Bills. That type of supportive relationship was a huge attraction for us.
“Plus, we all know that Buffalo can get as cold as anyplace in the winter,” he added. “I know we’re going to be selling our Mobile Warming clothing to a lot of very appreciative – and warm – fans.”
Dan Misko, Sr. Vice President of Business Development for Pegula Sports and Entertainment echoed the excitement with this new partnership.
“We are excited to welcome Fieldsheer Apparel Technologies as a new partner with the Buffalo Bills. Fieldsheer offers a unique product line that tailors towards our fanbase and the unpredictable weather elements in Western New York each year. This will be a great year both on and off the field – and we are thrilled to embark on this season together with the Fieldsheer team.”
Established in 1978, Fieldsheer was the first company to introduce heated motorcycle apparel for chilly rides in unpredictable conditions. Today, it is unlike any other heated apparel company – because it is a technology company. Their Mobile Warming line is a technology platform, the only heated apparel company in the U.S. market that owns its full supply chain, from hardware R&D, battery design, to cut-and-sew, and app development. Besides its Mobile Warming line of Bluetooth-operated apparel and accessories, Fieldsheer also produces Mobile Cooling, a line of clothing that not only cools the wearer through the use of drirelease® technology “built into” each thread of fabric but also provides odor-fighting and sun-protection properties. For more information, visit https://fieldsheer.com/.
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