The new digital agency launches with a roster of Broadway stars across two boards, “Leading Players” and “Rising Stars.”
NEW YORK, NY, October 03, 2018 /24-7PressRelease/ — RRR Creative, an innovative creative agency focused on entertainment and fashion, and D’Marie Analytics, a leading social media analytics and influencer casting company, announced today the development of THE CAST, the first dedicated digital talent agency exclusively representing leading Broadway talent. The new digital agency launches with a roster of Broadway stars across two boards, “Leading Players” and “Rising Stars.”
Harnessing the power of some the most devoted fanbases in all of entertainment, THE CAST will broker unique partnerships between today’s top brands and Broadway’s most powerful influencers. Talent and brands will be matched by the agenting team at THE CAST using their internal, cutting-edge metrics system in order to ensure that each and every influencer is both a demographic fit and an authentic ambassador for each brand. THE CAST will create dynamic digital campaigns to support the brands’ unique goals and achieve maximum engagement.
“With our extensive background working in the theater, we have long known that Broadway stars are among the most beautiful, creative, and vibrant talents in America today,” said RRR Creative Co-Founders Ryan Ratelle and Sam Ratelle. “In the RRR spirit of innovation and collaboration, this exciting new partnership with our colleagues at D’Marie allows us to provide the Broadway community with an incredible opportunity to develop unique partnerships, grow their personal brands, and generate additional income.”
“As of today, THE CAST has a collective 5.5 million followers across Facebook, Twitter and Instagram,” said D’Marie Analytics Founder and CEO, Frank Spadafora. “Their individual audiences are engaging with their social content above the industry average for ‘actor’ type influencers and their collective content on YouTube has aggregated 170+ million views. In addition to being fascinating individuals, these creative, authentic and diverse influencers can all literally sing, dance and act. They are the ideal talent for brands to cast in their social media campaigns.”
“Social media has become an integral component in my industry today,” said two-time Tony Award nominee, Laura Osnes. “I am excited to sign with THE CAST, a digital-focused agency with a fresh and innovative approach to representing Broadway influencers.”
The initial roster for THE CAST include stage and screen star, Taye Diggs; Tony Award-winner Lindsay Mendez; two-time Tony Award nominee Laura Osnes; Erich Bergen, Corey Cott, Alex Newell, Sierra Boggess, Derek Klena, Kate Rockwell, Wesley Taylor, Lesli Margherita, Katie Rose Clarke, Nick Adams, Jenn Gambatese, Matt Doyle, Jay Armstrong Johnson, Claybourne Elder, Max Von Essen, Telly Leung, Tyler Hanes, Ryann Redmond, Timothy Hughes, Gema Zarina, Adam Roberts, Mila Jam, Bret Shuford, Janine DiVita, Hernando Umana, Georgina Pazcoguin, Kyle Brown, Michaeljon Slinger, Adam Jepsen, Noah J. Ricketts, Alison Luff, Samantha Pollino, and Rob Morean. Additional influencers to be announced soon.
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